Many of my favorite Celebrities KWe me in the know on what's hot and what's not, when it comes to fashion. Upscale Hype gets most of the credit for putting me and Abornewords on the map with this wonderful and posh brand. Kanye West, one of my favorite Rappers, is pictured below in Fear Of God Jeans and his Yeezy 750 Boost Sneakers.

Rapper Kanye West

The jeans go for a whopping $895 dollars, certainly a sum to make you think twice before changing clothes. Jerry Lorenzo is the founder of the brand and connecting with target market groups in unique ways is making this brand stand out from the rest. Here is how Tidal and Fear Of God connected. That's all.