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Abornewords Retail: Read Why Jay Z And 50 Cent Should Promote More Than Alcohol

Posted by Nicole Kim on Wednesday, June 15, 2016, In : Retail 

Olay For Men, L'Oreal Men Expert, and Nivea Men have popularized over the year. Yet, the dominance of usage is still more prevalent in World Countries like China, India, and Brazil. What does this say about American Men? Does this mean that they are less concerned about aging and anti-aging? How do we change this mentality and get American Men on board with using anti-aging resources like lotions and creams? According to some Marketing Strategist, repositioning is the answer. Repositionin...

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Abornewords Events: GQ Of The Year Awards, Ciroc Branding (Images)

Posted by Nicole Kim on Friday, September 25, 2015, In : Events 

There may have been lot's of good food on the menu but it was all about Sam Smith and Ciroc at The GQ Of The Year Awards Celebration. Right now, you might want to forget about Vogue's Fashion Night Out and focus on Sam Smith and Ciroc for a few minutes. Look at this photo and you will agree with me in saying that the night belonged to the man (Sam Smith) and the brand (Ciroc).

Upon his arrival, he stepped out sharp fro the back seat of his chaffeur driven vehicle. He look ever ready, almost an...

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Nicole Kim

The Blogger Recognizing the talent and creativity of others while using the things I obsess about is what has been one of the driving forces of the creativity here at Abornewords. FF Men is our way of putting guys in the spotlight. Enjoy and Happy Anniversary!
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