Paying with lovin' may not seem to appealing to an introvert or someone who is anxious and wants to indulge their palette with any one of McDonald's tasty menu items. Though there has been talk of McDonald's failing with their Pay With Lovin' Campaign, McDonald's is really winning, even if there is a level of discomfort associated with getting people to participate, when asked to do so by an employee.

If we keep in mind that campaigns are created for different reasons, we can easily realize t...


Continue reading ...