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Showing Tag: "rohitbhargava" (Show all posts)

Abornewords Retail: Rohit Bhargava To Speak At Ad-Tech (How We Connected Him To Fit Bit And French Bull Brands)

Posted by Nicole Kim on Sunday, April 12, 2015, In : Retail 

The Creative Writers who share and educate on Marketing Profs are going to love this post.

After answering quite a few questions about Fitness Trackers, it is obvious that Medical Professionals seem to really be getting into Wearable Technology. Fit Bit is also getting lots of competition from The New Microsoft Fitness Health Band, among others. There are many features that make Fitness Trackers more enticing to consumers like the heart rate monitor.

For Georgetown Professor Rohit...

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Abornewords Uncategorized: McDonalds Pay With Lovin' Campaign Under Scrutiny Over Effectiveness (Here Is Why It May Be Successful Afterall)

Posted by Nicole Kim on Thursday, February 19, 2015,

Paying with lovin' may not seem to appealing to an introvert or someone who is anxious and wants to indulge their palette with any one of McDonald's tasty menu items. Though there has been talk of McDonald's failing with their Pay With Lovin' Campaign, McDonald's is really winning, even if there is a level of discomfort associated with getting people to participate, when asked to do so by an employee.

If we keep in mind that campaigns are created for different reasons, we can easily realize t...

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Nicole Kim

The Blogger Recognizing the talent and creativity of others while using the things I obsess about is what has been one of the driving forces of the creativity here at Abornewords. FF Men is our way of putting guys in the spotlight. Enjoy and Happy Anniversary!
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