While LG is announcing its new Super UHD TV line up, the Toshiba Brand does not seem to be worried; the brand was busy showing off its branding and bringing in the New Year being the center of attention. Images from the celebration were released to the press and of course Abornewords is in the loop. I may have missed Rockin' Eve but I got these images to appease me. Check them out below.

NEW YORK, NY - DECEMBER 31: New York Countdown during New Year's Eve celebrations at Times Square on December 31, 2015 in New York City. (Photo by Eugene Gologursky/Getty Images for TOSHIBA CORPORATION)

Bill Nye the Science Guy (of Disney's PBS children's TV Show of the same name) took the stage in Times Square to introduce Toshiba/NSTA Exploration Vision, the Science and technology competition sponsored by Toshiba.

Now we know why Toshiba is celebrating their brand; they have Bill Nye on their team.