"Fi Fi is considered the "Oscars" of the fragrance industry"

The Fragrance Foundation

The sweet smelling scents you love may be winning big at the FiFi Awards every year. The festivities are held in New York. Here are some of the categories:

  • Fragrance of the Year
  • Best Packaging of the Year
  • Best Media Campaign of the Year
  • The Elizabeth Taylor Fragrance Celebrity of the Year Award 

The FiFi Awards are said to be made of a beautiful crystal. Crystal always looks good on display too! Attendees will include "industry company presidents, CEO's, high level executives, celebrities, and VIP's" in "fashion, stage, screen, and the music world." Clearly there is always a mix of creative thinkers (who respect one another) in the room at the FiFi Award presentation. The highlight of the evening will be when a well known celebrity icon is inducted into the 2012 Fi Fi Hall of Fame! The winner is selected by the Foundations Board of Directors. The induction celebrates the creativity, dedication of craft, and "fragrance industry as a whole."

There are lots of ways you can be a part of the FiFi festivities. "The Fragrance Foundation invites all fragrance loving consumers to get in on the voting." The Consumers Choice Award is voted on 100% by the consumer. The Awards will be presented on May 21st in New York City.

Voting is live until May 15th. Click the star  and vote for your favorite fragrance.