Brand knowledge is a very important aspect of the selling game. If you want to sell products and keep people excited when new products hit the market, you have to actually believe in the products you sell. It's the mark of a good salesperson. Customers sometimes want to hear what you actually think about a product, when you are engaging in interaction before you close a sale. That's why taking the time to learn about your products is key. I've learned that every step along the way before the...


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