The less is more theory may work well for women who want to portray a more natural appearance, but supersize products are the it thing of this day and age. One thing to consider is that larger size products may call for adjustments in product design that increase production cost and affect packaging requirements too.

America has long been labeled as a Supersize Society. Everything seems to come in packages with multiple servings and the products are not specifically identified as Family Size....


Continue reading ...